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This week we welcome Brendan Wilhide from Sportsin140.com to discuss the latest news and share some insights on team social media use. Key news stories: Sports Fan Graph, Top college sports-related search terms in march, lands admits doping and accuses lance, 2012 olympic mascots, espn fends off fox for rights to acc, virtual goodluck from NJ nets and vaynermedia, tweetups, and cleveland social media deck.