News

Kansas basketball fans break into flashmob – link
NBA Partnering with Marvel Comics – link

• New clothing line to pair NBA teams with Super Heroes.
• Different than NHL’s approach of creating Super Heroes for each team.
• Does this crossover marketing make sense?

Should the “Big 4” American sports sell sponsorship on uniforms? – link

• Leaving combined $370 million on the table.
• NFL uniform sponsorship rights predicted at $230 million.
• Top EPL team bring in over $30 million annually.

IntoNow is Foresquare for TV – link

• Just relesed for Apple app store, IntoNow is an app similar to Shazam, it listens to the show you’re watching then tells you what show it is.
• It then takes this information and posts it to your social networks.
• Friends can comment on what you’re watching, specific characters, etc…

UFC.TV and Live Broadcasting on Facebook – link

• UFC broadcasts live fight on Facebook
• UFC.TV allows users to control the broadcast they’re watching.
• Six (6) live video feeds
• Multiple simultaneous feeds through Picture-in-Picture and Quad View
• Built-in DVR controls (to pause, rewind, and fast-forward fights with a click of a mouse)
• Live Audio controls (to hear the live broadcast or audio from the coaches corner)
• Live chat and twitter integration
• Interactive scoring module that allows fans to judge the fight live