Quicktip – Social Media Monitors

Twazzup – Link

• Monitors twitter for set of keywords
• Categorizes (Links, Photos, Videos, Articles, etc…)
• Organizes by influence, frequency

Addict-o-matic – Link

• Similar to twazzup, with more sources
• Bring in fresh web searches, more video, friendster

Social Mention – Link

• Mostly facebook (public posts)
• Key Difference, analysis – Strength, Sentiment, Passion, Reach
• Export of all data to excel!

Google Alerts – Link

• Simple daily/etc.. reports about your keywords
• Realitime, Blogs, Videos, Discussions, etc…

These are just a few ways to monitor chatter on your brand, if you have a tool you like to use or have experience with one of these let us know, email us at Fans@rowshow.com or tweet us @rowshow and we’ll talk about it on the air.

Fan question from @alancassinelli asking us to talk about Quora. Specifically: How can #Sportsbiz use Quora?

• Quora is a Q/A site for professionals
• On Quora you ask, and follow questions
• There is a little #SportsBiz traffic on Quora, and the pros are showing up.
• Find the SportsBiz roll call question, and start following.
• Ask questions and link to them externally as much as possible
• Answer questions (less opinion more fact)

News

Audi Superbowl commercial to use twitter hashtag. – Link

A commercial for Angry Birds will be shown during superbowl, embedded code for access to a secret level. – Link

Terrible Towel – Link

• Every #Steelernation tweet makes the towel twirl

FanCam from AFC Championship – Link

• Tag yourself in stadium with MCDonalds as sponsor
• Hi-Res Photo from 50yd Line allowing individuals to find themselves in stadium.
• Pics can be ordered as additional Revenue Source

iAd twice as effective as TV – Link

• Study done for Campbell’s soup by Nielsen Research
• Double Ad recall of TV ad, 3x Messaging recall, 5x brand “Campbell’s recall
• Shows effectiveness of consumer engagement over interactive mobile promotions

Alaska Airlines Lets Portland Timbers Fans Design a 737 – Link Link

• Winner = Two first-class tickets to Hawaii on Alaska Airlines, two club seats to the Timbers’ inaugural home match on April 14, 2011, as well as a team-autographed Timbers jersey.
• #2 = Two coach tickets to anywhere Alaska flies within the United States or Canada, a team-autographed Timbers jersey and two complimentary tickets to a 2011 match of their choice (based on availability).
• #3 = The third-place design will receive two coach tickets on Alaska to anywhere Alaska flies within the continental United States or Canada and a $50 gift card to the Timbers Team Store or online shop.