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January 27, 2011 | Filed under: Episodes | No comments

Episode 34: Facebook Places and Deals

Subscribe in iTunes: HD Video, iPod Video, Audio Only

…And we are back! This week we talk Facebook Places and Deals. Also in the news: Facebook sponsored stories, NLFPA superbowl ad, Longhorn sports network, NHL guardian project, NHL Allstar draft and Unemployed homeless man wins ESPNs Fantasy Football.

Quicktip – Facebook places and Deals

Places

  • Like foursquare with 600 mil people – check-ins
  • Find and claim. Process may include phone calls, etc… Hoops
  • Merge with current page
  • Profile very similar to what your used to, fill it out

Deals - Why

  • Spread the word (130 friends on average)
  • Mobile, now, here fast (200 million using mobile)
  • 50% of active users login daily

Deals – Options

  • Individual Deal
  • Friend deal – requires tagging friends
  • Loyalty deal – requires multiple check-ins
  • Charity deal – pledge to donate per check-in

Ideas

  • Cross promotion with area businesses
  • Sell deals on your stadium, etc… to sponsors

News

Facebook Sponsored Stories – Link

  • Next step in social advertising.  Can be really effective at promoting team events.

NFLPA Launches Media Campaign prior to lockout – Link

  • “Let us Play” spot featuring players and fans
  • Fist media shot in lockout PR battle
  • NFL Estimates $400 million in lost revenue for each week the season is cut.

Longhorn Sports Network – Link

  • 20 year $300 million deal Between Texas and ESPN (80% to Texas, 20% to IMG)

NHL Guardian Project – Link

  • NHL Partners with Stan Lee to create comic book style “superheros” modeled after each of the 30 NHL teams.
  • Fans were prompted to vote on Facebook for their favorite Gaurdian.
  • The characters’ superpowers and traits reflect the teams and their home cities.
  • The NHL will further assist the successful branding of the Guardian Project at through: in stadium marketing and promotional events, including the Guardian Project within existing national and local media plans, and supplying in-stadium distribution for merchandise and sponsored giveaways.

NHL AllStar Draft – Link

  • NHL is doing it’s first ever allstar draft
  • Captains will alternate picking players
  • Created whole event with sponsorship capabilities
  • NHL has really taken advantage of ASG to bring in sponsors. Every event in skills competition has it’s own sponsor. The game is sponsored by Discover, draft by Cisco, etc…
  • This will bring the league attention, even though very few will actually see the game because it’s on Versus.

Unemployed Homeless Man wins ESPNs Fantasy Football – Link

  • $3500 gift card to Best Buy
  • Had to access computers at friend’s houses and libraries
  • Won by .4 points (four rushing yards) with Tim Tebow’s performance in week 17

See more of our work at row27.com. Don’t forget to send your questions to be answered on future shows. Send us a reply @ROWSHOW on twitter or an email. Subscribe in iTunes: HD Video, iPod Video, Audio Only

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