Episode 24: Making a Video Blog (Part 2)

This week we continue our series on creating a video blog. In part two we cover creating the video blog website itself. Key news stories: Timberwolves win court decision, replay league from Gatorade’s second effort, splitting jersey naming rights, new snuggies record, Nationals market tickets to Phillies fans, $25 Billion in 2027 for the NFL, Tiger Woods Nike Ad, Red Bull Stadium, Giants Flash Mob, and The Business of Sports Inaugural awards.

NEWS

1. Timberwolves Win in Court – Link
   - Right Field View from Target Field
2. Replay League from Gatorade’s 2nd Effort – Link
   - 1989 NJ Hockey State Championship
   - “Greatest Game Never Played” Canceled due to Measles outbreak
   - Next up 1990 Arizona Class 5A state final that ended in a scoreless draw on May 8th in Phoenix
   - 10 NCAA players, 6 professional players out of the game
3. Splitting Jersey Naming Rights – Link
   - Italian football club, Juventus Splitting Home and Away Jerseys
4. New Snuggie record – Link
   - Which Football team will lock it down?
5. Nationals market tickets to Phillies fans – Link
   - Nationals group sales department reached out to Phillies fans and blogs to facilitate group sales
6. $25 Billion by 2027 – Link
   - NFL goal to triple revenue by 2027
7. Tiger Woods Ad – Link
8. Red Bull Stadium – Link – Link
   - 200mil, 25k seat
   - Wholly owned by Red Bull, stripped out Suites and Premium Seating to increase GA capacity 40 percent
9. Giants Flash Mob – Link – Link
10. The Business of Sports Inaugural Awards – Link

Quick Tip – Making a video blog (Part 2)
Part 1 = Why, uses for a video blog, and tips on creating the video content
Part 2 = Creating the blog website

3 Options: WordPress, Tumblr, Square Space

1. Tumblr
   - The Easiest way to blog
   - Quick sign-up
   - Made for super short posts (perfect for video blog)
   - Tumbling – “reblog” social media
   - Themes, Free and Premium – Link
   - All Free, you can even setup your own domain name (Godaddy) – Link
2. WordPress
   - Many sites that run it: CNN Blogs, Time, Techcrunch, rowshow.com….
   - Very Flexible, Plugins
   - Free hosting, decent features, great for embedding youtube/vimeo videos
   - Premium addon features. Domain, VideoPress
   - VideoPress turns your sites RSS into a podcast stream for itunes, etc.. automatically
   - $5-$20/mo
   - WordPress Themes, themeforest.net $20-$30 – change logo
3. Square Space
   - Even more customization
   - Best known for really easy WYSIWYG editor, colors, layouts, images instantly
   - Show editor
   - Starts at $9/mo – $14 Pro account, own domain
   - Pricey but very powerful and easy to use.

Over all recommendations

1. Quick/Easy Free – Tumblr
2. Super Custom but no IT – Square Space
3. Best Overall – WordPress + Themeforest

CrowdCameo Contest – Win 12 months of Premium Service ($3,500)

Drawing will be April 30th 2010, all confirmed sports teams, venues are eligible to win. Each entry can be earned a few ways:

1. Sign your team/venue up for an account = 1 Entry
2. Get other teams/venues to sign up for an account = 5 entries (Email fans@rowshow.com to confirm)
3. Use CrowdCameo for your event = 10 entries PER EVENT (Email fans@rowshow.com to confirm)

If your already a row27 Studios client, you get a free basic plan account ($99/mo value) so email us to get setup

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row27 Studios video – Kansas Football Spring Game TV Spot and Iowa Basketball “Lets Be MAD Again“. See more at row27.com. Don’t forget to send your questions to be answered on future shows. Send us a reply @ROWSHOW on twitter or an email.

Tags: awards, business of sports, flash mob, gaterade, giants, nationals, nike, nil, phillies, red bull stadium, replay league, row27, rowshow, snuggie, sports business, Sports Marketing, squarespace, tiger woods, timberwolves, tumbler, video blog, wordpress