Dallas Mavericks Augmented Reality Playoff Tickets – Link

• AR refers to a display in which simulated imagery or graphics are superimposed onto a view of the real world. In the case of these basketball tickets from the future, viewing on your Android will allow you to play an interactive game.
• I spoke to Paul Monroe, VP of Marketing and Communications for the Mavericks:

“Sports fans are familiar w/ players, mascots and logos on tickets. We wanted to do something new and different. Partnered with Qualcomm and Big PlayAR to bring the tickets to life. They are the first pro sports team to introduce AR on tickets. The way it works: Ticket turns over and the “Mavatar” comes to life.
Used a barrier to entry as only fans who purchased the tickets could play the game. Created six “AR Zones” around the arena for fans without Android phones to play around with the tickets as well as talk to Mavs staff.
Ideas for future use: Newspaper/Magazine ads where you can receive a special offer or game or even a coaster at a bar sponsored by Budwiser where Mark Cuban buys you a round of drinks.”
Time to Fear The Fork! – Link

• ASU Re-branding
• Two Videos
• Chicago Street Gangs – Satan’s Deciples

Value of Cross-Platform Social Integration – Link

• It is estimated that social media accounts for 22 percent of time spent online.
• Cross-platform marketing campaigns that use Facebook, Twitter, Blogs, and YouTube to promote a common message are most effective in developing a lasting marketing message.
• This consistency across platforms, in both appearance and message, effectively unifies the team’s social media marketing campaign.
• Heat –  leverage this Facebook popularity to promote their YouTube channel with a ‘YouTube’ tab on their Facebook page.  This is a great example of a team leveraging a popular site to drive traffic to their less popular social sites.
• Raptors – There is no incentive for fans to go elsewhere, and, more importantly, there is no attempt by the team to drive traffic elsewhere

TV Check In – Win a Pepsi – Link

• Consumers download the iPhone check-in app IntoNow and hit it while the commercial plays on TV. Audio-fingerprinting technology then recognizes the ad and a coupon gets downloaded to your phone for a free 20-ounce bottle of Pepsi Max.
• Pepsi has agreed to honor as many as 50,000 such coupons as an experiment in both driving trial of Pepsi Max, as well as the potential for interactive TV ads.
• IntoNow’s fingerprinting technology knows not only what consumers are watching, but also if they’re watching it live or delayed on a DVR or some other kind of recording device, key information for advertisers. It will even work on the YouTube clip of the ad.