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This week we travel to Anaheim Ca for the NACMA conference with special guest Dan Harbison from the Portland Trailblazers. We discuss Dan’s experience with IamaTrailblazersfan.com and how he measures social media results and success. (Please excuse our “travel” production quality)

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This week we talk about using Yammer to organize your employees, and the latest Facebook feature “Facebook Questions”. Key news stories: LeBron James could bring Chicago championships — and $2 billion, UConn Recruiting Violations, 49ers Santa Clara Stadium vote on June 8th, PGA Tour seeking to help Second-Tier Events, End of the Fighting Sioux Logo, Athlete Social Media Value Could Be Realized Through Retail.