membership_-levels
June 15, 2016

Membership Levels – New in FanMaker 3!

The new membership levels feature automatically ranks and groups fans into different levels of status. Setup levels at various point thresholds and fans will be automatically assigned when they qualify. Levels have names and colors you choose and there is no limit to the quantity. A member’s rank and level is re-evaluated every time they earn points, and even falls when points expire and a threshold is no longer met.

level profile

Similar to frequent flyer miles, membership levels give your fans something to work towards, and gives you more promotion and segmentation options. For example, you can offer certain benefits, or discounts exclusive to higher levels. A simple graph, like the one shown below, displays current status and level structure.

levelscale / continue reading

wisconsin
June 13, 2016

How Wisconsin is Rewarding Loyal Fans with Priority Seating

The University of Wisconsin uses FanMaker to power a ticket priority system which rewards students that attend the most games with the best seats. When students check-in at games through Badger Rewards, they earn points to receive eligibility for priority seating for men’s basketball games.

We are really focused on rewarding students who come to games; we found out through our survey that students value the best seats in the student section so we developed this program to speak to that and help reward those fans.Adam Ahearn, Associate Director of Marketing Wisconsin

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4 Ways ESPN Radio and Others Use Promo Codes

Many organizations are using promo codes with FanMaker’s reward system to engage fans across multiple platforms. Here are some ways you can utilize promo codes within your rewards programs.

1. Listen and Win Codes

RewordZoneESPN 1500, a long-running radio station, uses a promo code system to maintain loyal listeners by giving them extra bonuses for tuning into their shows. ESPN 1500 releases a promo code every couple hours on their show that fans enter into the ESPN 1500 Reward Zone. After entering the promo code fans can earn points to enter contests, like for a $100 Hotel.com gift card, or to redeem various cool prizes.

By using a rewards program, ESPN 1500 is able to provide advertisers direct data on how many people are listening and IDing those individuals. When combined with other listening statistics this valuable information helps validate sponsorships and ad placements on ESPN 1500. / continue reading

hailstate-blog
June 7, 2016

Increasing Olympic Sport Attendance with Bracketed Points and Bonus Events

University athletic departments are often tasked with increasing attendance at Olympic/non-revenue sporting events. This can be challenging, but FanMaker has solved this problem for many clients throughout the years. From large universities like Florida State to smaller programs like Coastal Carolina, clients have achieved success using bracketed point tables and bonus games.

Mississippi State (MSU) found success increasing Olympic sports attendance through the Hail State Rewards program. MSU encourages fans to come to games by making events, like track & field, golf and tennis worth more points than revenue sports like football.

We definitely have seen an increase in attendance in our Olympic sports or our non-revenue sports because people [now] see the value in going to those.Rhett Hobart, Assistant Director of Marketing MSU

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alabama-events
June 2, 2016

Alabama Rewards App Quickly Becomes Go-to Spot for Event Discovery

In a recent survey conducted by the University of Alabama Athletics, 36% of those surveyed said that they use the Crimson Tide Rewards apps to discover upcoming Alabama sporting events.

alabama pie chart / continue reading

emu-hero
May 25, 2016

5 Ways EMU Expands Rewards Beyond Athletics

FanMaker has created a “mini-cultural change” and has been a momentum builder [here at Eastern Michigan].Christine Deacons, Director of Academic Support Programs EMU

At Eastern Michigan University (EMU) students are rewarded for attending activities beyond the typical athletic events. Here are some examples of extracurricular activities that EMU has added to My Eagle Rewards. / continue reading

How Professional Bull Riders Drive Fans to Sponsors on Event Day

Professional Bull Riders (PBR) has a broad range of sponsors (ex. US Bank, Kawasaki, Ford, and Boot Barn) that exhibit at their events and use FanMaker’s rewards system to incentivize fans to engage with their sponsors.

PBR show

Sponsors use PBRewards to create more traffic and grant points to fans which can be redeemed instantly for prizes and dirt access after the show. The process is incredibly easy for fans.

  1. Sign up on a tablet kiosk
  2. Receive QR code via email and print
  3. Scan the QR code when they visit a sponsor’s booth
  4. Buy a prize in the Prize Store and pick up at the PBRewards table

signup / continue reading

3-blog-hero
May 3, 2016

FanMaker 3 Coming Soon – All New Desktop Website Experience and More!

Soon we will be releasing an upgrade to FanMaker that is so huge, we gave it a number. FanMaker 3 brings a whole new desktop experience, completely re-imagined and re-programmed from the ground up!

So What’s New?

  • New Welcome Screen and Template System
  • New Registration and Login
  • New Profile Page with Action Feed and Onboarding Prompts
  • New Prize Store
  • New Leaderboard Customizations
  • New Membership Level System
  • Responsive for big and small screens
  • Fast! Tons of improvements behind the scenes
  • Even more to come!

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hailstate-blog
March 31, 2016

91% of Mississippi State Students Say They Attend More Events Because of the Hail State Rewards Program

Since switching to FanMaker one year ago, Mississippi State has seen an 87% increase in participation in their rewards program. Membership now encompasses over 70% of the student population (13,252 active members).

70% of eligible Mississippi State students are active in Hail State RewardsRhett Hobart, Assistant Director of Marketing

Given the tremendous attendance increases Rhett Hobart, and his staff, decided to test their assumptions on how the Hail State Rewards program affects behavior. “We made the decision to use the MicroSurvey tool to try to capture hard data on how the attendance of students was impacted by the ability to earn HSR points, and if the number of points awarded had an effect on their decision to attend”. The survey received thousands of responses. The results were astounding.

Are you more likely to attend a sporting event if you are able to earn HSR points by attending?
Yes 91%
No 9%
If an event is deemed a “Double Points” event, does it increase the likelihood that you will attend?
Yes 90%
No 10%

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mobile34blog
February 1, 2016

App Update 3.4 Brings Prize Store Filtering and Activity Feed Improvements

This weekend we released version 3.4 of the mobile apps featuring some often requested additions. The mobile prize store now has filtering and sorting. Members can choose to show all items, just auctions, or just contests. In addition the order of prize store items can be toggled from highest to lowest or lowest to highest point cost. If your prize store does not have any active contest or auctions, these options disappear.

prizefiltering

 

Next up we made a couple improvements to the activity feed. Now members can “pull down to refresh” the feed. Also when a member scrolls to the end of the list of activities it will load in more, providing an infinite scroll all the way back to the first activity they completed for points.

pulldowntoreresh

Lastly we fixed a bug that stopped the activity feed from updating for some members and a bug that kept some members from being able to see micro survey questions.

Version 3.4 is now available in the Apple app store and the Google Play store for all teams!

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