May 1, 2015

The Winner of the Apple Watch is…

Congratulations to Rob Axline, Coordinator of Athletic Marketing & Promotions at Northern Kentucky University for winning the Rob AxlineApril Apple Watch contest. Out of over 300 entries Rob was randomly selected as the winner. Thanks to everyone for participating and following best practices to earn points. Stay tuned for more prizes as the summer moves on!

That might be the first thing I’ve ever won in my life.Rob Axline,Northern Kentucky University

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April 30, 2015

Client Spotlight: How Maryland used M Rewards to add Weight & Value to Attendance Loyalty

Marty Summa - MarylandMarty Summa Jr. is the Assistant Director in Social & Digital Media for the University of Maryland’s athletic department. He oversees all of the social media accounts associated with Maryland athletics as well as producing specialized day-to-day content for the Maryland faithful. Summa understands that being active and engaged on social media is the most convenient way to build trust with the Terrapins fan base.

“We wanted to show appreciation to our long-time season ticket holders and dedicated students that attend a majority of our events,” Summa said. “With FanMaker there is now weight to fans [attending the games].”

With FanMaker there is now weight to fans [attending the games].Marty Summa Jr. is the Assistant Director in Social & Digital Media

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April 23, 2015

New Event Calendar View and Member Delete Functions

We are in the process of major event/attendance system updates and will be trickling out small user interface improvements as a part of it. This week we updated the schedule admin with a calendar view, which should make managing your schedule even easier. / continue reading

April 10, 2015

FanMaker Client Rewards Launches : Win an Apple Watch!

We are so happy to announce FanMaker Client Rewards, a rewards program for site admins! Earn points and redeem them for contest entries and prizes. For our first prize we are giving away an Apple Watch Sport edition on April 30th, 2015 (a $399 value, we pre-ordered, so you’ll be the first to have it, no waiting til summer). / continue reading

April 9, 2015

Easy Member Profile Editing

Sometimes you need to edit or fix a single users information – and now you can! On the new member profile page in the admin you can now click to edit the following:

  • Email address
  • First Name
  • Last Name
  • Member ID
  • Student ID
  • Ticketmaster ID
  • PID, and other custom IDs you have loaded

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Client Spotlight: Nissan Motorsport Australia Paid Membership

One of our newest Australian clients is doing some exciting things with the FanMaker platform. In addition to offering free rewards memberships, Nissan NISMO Rewards is selling premium memberships that include extra perks and special prizes. / continue reading

April 2, 2015

Dashboard Provides At-A-Glance Summary of Your Loyalty Program

Now when you log into the FanMaker admin you will be greeted with an all new Dashboard tab. The goal of the dashboard is to give an at-a-glance summary of the health of your loyalty program.

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March 29, 2015

McDonald’s & Macy’s See High Level of Beacon Message Engagement

Often marketing is all about timing and being relevant. With micro location beacons and some data backed software sending targeted messages when your fan is in the right location is easy. Big brands are ahead of the game, and the amazing  results are starting to leak out.
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March 27, 2015

Prize Store Analytics and Order Alerts

The prize store section of the admin has a new summary page. On this page you will see a 30 day chart of orders, contest entries, and auctions which is helpful to judge the velocity of point redemptions. In addition the five most popular items for each prize type is listed to the side.
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January 15, 2015

Introducing FanMaker Beacons

We are very excited to announce the immediate availability of our FanMaker beacons.
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