October 6, 2015

Mobile App 3.2 Update Brings Expanded Events View, Password Reset and more!

The latest version of the iOS and Android app brings several new and highly requested features. Here is what’s new:

  • New expanded events view for additional event details
  • Option to add an image to events
  • Option to add a “Buy Tickets” link to events
  • Option to add event details text to events (Including support for links)
  • Added explicit “Check In” button
  • Added success and informational check in status message
  • Promotion of stay late bonus points after event starts
  • Password reset can now be triggered in the mobile app
  • Push notifications now make a sound
  • New Star icon for bonus games
  • Misc bug fixes

The 3.2 update will be available in the Google play store 10/7 and the iOS update will be available as soon as Apple approve it this week. / continue reading

October 1, 2015

Imports Now 10 Times Faster

We have rebuilt our import system from the ground up. It is now up to 10 times faster at processing imports, and is incredibly more reliable. In addition we added feedback on processing status, so you will now see a percentage of completion in addition to queue status for multiple imports. When your imports complete many now have results files available for download that give helpful success/fail messages for each row.


We hope you like the improvements we’ve made, as a reminder here are the types of items that can be imported.

  • NEW! Attendance (upload check ins to events)
  • Create Members (Create new accounts and assign temp passwords)
  • Member Info (Add fields to members like name and id numbers)
  • Tags (For bulk tagging of members)
  • Points (Grant point in bulk to members)
  • POS Locations (Manage naming for POS terminals)
  • SKUS (Manage descriptions for SKUs in bulk)
September 30, 2015

New! Add an Image, Buy Tickets Link, and Promotional Details to Events

As part of our 3.2 Mobile app update we focused on giving teams more options for event promotion. You now have the option to add an image, text details, and even let fans buy tickets within the app. Here’s what this new feature looks like in action.



All of these optional items are available under the event details section of each events settings.
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September 22, 2015

6 Tips – How Alabama Crafts Crimson Tide Rewards Emails

When sending email to promote your loyalty/rewards program there are some tried and true ways to increase its effectiveness. Alabama’s Crimson Tide Rewards does a fantastic job with their monthly update emails, so let’s go through the anatomy of a great promotional email:

1. Give Away a Brand New Car

Just kidding! You don’t need to give away a brand new Toyota Rav4 like Alabama, but you should try filling the marquee position of your email with a  prize. Fans want to know what is in it for them, so featuring a once-in-a-lifetime experience or one of your awesome prizes is a great way to grab their attention. Optionally, if you have recently handed out a large prize like Alabama did, showing the winner accepting or enjoying the prize will make rewards seem achievable for the average fan.

alabama-email-tips / continue reading

September 17, 2015

8 Push Notification Messages you Should be Sending to Your Fans

Recently we had a webinar on push notification and beacon best practices. In the video we discuss the how, what, and why of sending push notifications. The end result is these 8 recommendations that you should try today.

1. Welcome Fans on Game Day

Depending on the sport, your fans may arrive hours before the game. Let them know you appreciate them showing up by sending a push notification. The best way to do this is to add beacons to parking lot entrances and tailgate areas. Setup a scheduled beacon trigger (So the message is only sent pre-game) to go off. This way as soon as the fan drives into the parking lot they get greeted!

Bonus points if you sell a sponsor on being included in the message and include extra points for tailgating.

Welcome to tailgate country… see you at the game later. Remember, an ice cold Miller Light makes every tailgate better!

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September 3, 2015

Track How Long Fans Stay and Award Stay Late Bonus Points

As part of FanMaker’s powerful new multichannel attendance system you can now track and award fans like never before:

  • Know what time fan’s arrive via GPS, beacon, ticket scan, and iPad Kiosk (API)
  • Send a welcome push notification with or without beacons NEW!
  • Award early arrival points for coming at least XXmin early
  • Measure how many minutes fans stay, and use for loyalty ranking NEW!
  • Award points for staying at least XXmin NEW!

example log / continue reading

August 26, 2015

Attendance Setup and Best Practices

Recently many improvements have been made to the way events and attendance work in your FanMaker Loyalty program. This webinar will focus on those changes as well as best practices for event settings and promotion.

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July 30, 2015

Fanstrike: Turn Your Loyal Fans into Social Ambassadors for your Team

We are pleased to release Fanstrike, an innovative way to get your message out. With Fanstrike you craft a twitter message and members earn points for tweeting it out on their account. So when you have a sale, a schedule release, or great PR, use Fanstrike to leverage members to get the message amplified, fast! It takes just one click to tweet a Fanstrike.

exampletweet / continue reading

July 18, 2015

Florida State Sees 32% Increase in Student Attendance with Spear It Rewards

College football sits atop a pedestal in the south. This is no different at Florida State University. Its long-lasting tradition and school success has always been a draw for diehard football fans on the Tallahassee campus, as well as outside the Florida state boundaries.

Drew Longenecker, Assistant Director of Marketing for the Florida State Athletics Department, searched for a way to spill the popularity of Seminoles football into the other 19 Division 1 sports on campus. After all, success in other sports ought to be celebrated too.

Drew Longenecker

One of the [bonus point games] had the highest attended non football or basketball student crowd in Florida State historyDrew Longenecker, Florida State Athletics

“This program started with the hopes of engaging all Florida State fans a few years ago,” Longenecker told FanMaker. “We morphed it into a student only program last year with the main goal of this program being the central site, program, etc. for all student related objectives with athletics.”

“We wanted to boost our attendance at all 20 of our sports and build awareness through the social marketing channels to boost attendance. We can reward them with prizes and tickets which feeds the program.”

It takes crafty marketing to come up with a clever way to feed the enthusiasm from a nationally loved football program into other sports some hardly knew even existed on campus.

Enter Spear It Rewards days.

FSU player Mosaic

FSU and Longenecker had an idea to intersect the FanMaker rewards program’s objectives with that of boosting attendance of other sports on campus by exploiting the football program’s popularity. By using a flexible point system, FSU created Spear It Rewards days for every sport, which offers extra points to a student’s rewards account.

“We have each sport pick one-third of their home games and designate them as Spear It Rewards games,” Longenecker explained. “These are games the head coaches choose as being the most important for them. We increase the point totals for these games and see the biggest return with the increased point values.”

With those bonus points, students are now able to skyrocket up the FSU rewards leaderboard, which helps determine priority for student football tickets.

“We are unique in that we tie our student ticketing through Paciolan through FanMaker,” Longenecker said. “So essentially these students boost their points by attending the other events and engaging with our athletics channels to ultimately football tickets.”

So far, so good. FSU has seen some significant gains in attendance across other sports. According to Longenecker, on Spear It Rewards days, sports have seen a 32 percent increase in student attendance, and sports such as soccer and volleyball are hosting crowds like never before.

Volleyball also had four matches over 1,000 students. Our gym only seats 1,500 so we went well over capacity for multiple matchesDrew Longenecker, Florida State Athletics

“Women’s soccer had four crowds of over 1,000 students, which has never happened here,” Longenecker said. “One of the games had the highest attended non football or basketball student crowd in Florida State history. This dates back to as long as we have been tracking student attendance. Volleyball also had four matches over 1,000 students. Our gym only seats 1,500 so we went well over capacity for multiple matches.”

The success of utilizing a flexible, bonus points day has been rewarding to FSU. With a new school year full of events coming up, Longenecker is ready to ramp things up a bit by adding more bonus points to the system.

“We are going to increase our point totals more this upcoming season and look at potentially making every home game worth more points,” Longenecker said.

I had to go out and get Nike and Coca-Cola on board as sponsors and now the program is growing and people are taking notice. This is year one of this with just the students so I’m happy about that.Drew Longenecker, Florida State Athletics

“The beacons are something we are going to utilize the upcoming season. I’m looking at getting the Tablet kiosk systems that another school got and place them at our venues and bring them to offsite events and sponsors to really build a following and value to the program.  I had to go out and get Nike and Coca-Cola on board as sponsors and now the program is growing and people are taking notice. This is year one of this with just the students so I’m happy about that.”


Houston Dynamo Custom Rewards
July 16, 2015

Houston Dynamo Engage Fans and Sponsors with Custom Rewards and FanMaker Beacons

Houston Dynamo and Major League Soccer fans around the country come as loyal and rabid as any. With success on the field in the form of two MLS Cup victories, Houston Dynamo are now looking to connect with their fans a different level off the field with FanMaker’s rewards program.

Houston Dynamo’s rewards page, Dynamo Custom Rewards, is a fan loyalty hub for those looking to stay “Forever Orange.” Using a unique, customizable platform, Dynamo can now reward fans for their loyalty to the club.

We believe that by offering point earning opportunities for things we want our members to do, such as purchasing specific ticket packages, engaging socially, participating in events, it will encourage them to do these things and do them more often.Kimberly Sutton, Senior Service Specialist of the Houston Dynamo

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