91% of Mississippi State Students Say They Attend More Events Because of the Hail State Rewards Program
Since switching to FanMaker one year ago, Mississippi State has seen an 87% increase in participation in their rewards program. Membership now encompasses over 70% of the student population (13,252 active members).
70% of eligible Mississippi State students are active in Hail State RewardsRhett Hobart, Assistant Director of Marketing
Given the tremendous attendance increases Rhett Hobart, and his staff, decided to test their assumptions on how the Hail State Rewards program affects behavior. “We made the decision to use the MicroSurvey tool to try to capture hard data on how the attendance of students was impacted by the ability to earn HSR points, and if the number of points awarded had an effect on their decision to attend”. The survey received thousands of responses. The results were astounding.